What It Is:
A UN day promoting the rights and well-being of persons with disabilities in all aspects of society.
Relevance to Talent Teams:
This statement demonstrates your company’s commitment to accessibility, inclusivity, and support for employees with disabilities.
Content & Advocacy Ideas:
- "Day in the Life" Series: Create short videos featuring employees with disabilities showcasing their typical workday, highlighting workplace accommodations and how they contribute to the company's success.
- Assistive Technology Showcase: Highlight innovative assistive technologies used by employees and demonstrate how these tools enhance productivity and accessibility.
- "Breaking Barriers" Blog Series: Invite employees with disabilities to write about overcoming career challenges and how the company supported them1.
- Virtual Accessibility Tour: Produce a video showcasing your office's accessibility features, narrated by employees with disabilities who benefit from these accommodations.
- "Disability Inclusion Champions" Spotlight: Profile employees and leaders who have significantly contributed to creating a more inclusive workplace for people with disabilities.
- "Inclusive Innovation" Campaign: Demonstrate how diverse perspectives from employees with disabilities drive innovation in your company's products or services.
- Disability ERG Initiatives Showcase: Highlight the activities and impact of your company's Disability Employee Resource Group, showcasing how it fosters inclusion and supports employees.
- "Reasonable Accommodations in Action" Series: Share examples of successful workplace accommodations and explain how they benefit both the employee and the company.
- Leadership Articles: Executive leaders share their DEI commitments and action plans for supporting employees with disabilities.
- "Skills and Strengths" Campaign: Highlight the unique skills and perspectives that employees with disabilities bring to their roles, focusing on abilities rather than limitations.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract top talent by demonstrating a supportive environment for employees with disabilities.
- Reduce Cost Per Acquisition: Leverage EGC to reach candidates with disabilities organically.
- Accelerate Time to Hire: Build trust by addressing accessibility concerns upfront through authentic content.
- Overcome Candidate Objections: Showcase success stories of employees with disabilities thriving at your company.
- Expand Passive Candidate Pools: Engage untapped talent pools through targeted advocacy campaigns.
Celebrate inclusion this International Day of Persons with Disabilities and leverage employee-generated content to authentically showcase your company's commitment to disability inclusion, while attracting diverse talent and fostering a culture of accessibility and respect. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
