What It Is:
International Day for the Elimination of Racial Discrimination is a UN-designated day to foster a global tolerance, equality, and anti-discrimination culture.
Relevance to Talent Teams:
Demonstrates your company's commitment to racial equality, diversity, and creating an inclusive workplace.
Content & Advocacy Ideas:
- "Voices of Diversity" Series: Create videos featuring racially diverse employees sharing their experiences, challenges, and how they feel supported by the company.
- Leadership Commitment Messages: Have executive leaders share their personal commitment to fostering an inclusive environment for diverse employees and discuss specific initiatives and policies.
- Employee Profile Storytelling: Develop a video profiling diverse employees, highlighting their career journeys and how they feel included and supported at your company.
- Educational Content Campaign: Share resources, such as infographics, blog posts, or webinars, that educate about racial discrimination issues.
- Inclusive Benefits Showcase: Highlight your company's benefits and policies supporting diversity and inclusion, particularly those tailored for racially diverse employees.
- Diverse Leadership Spotlight: Profile a diverse mix of leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- "Why Inclusion Matters" Blog Posts: Invite employees to write about why they believe an inclusive workplace is essential and how it benefits everyone.
- ERG Spotlight: Highlight the activities and impact of your company's Employee Resource Group, showcasing how it supports racially diverse employees and promotes awareness.
- "Authenticity at Work" Series: Featuring diverse employees discussing the importance of authenticity in the workplace and how it enhances job satisfaction.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value racial equality and diversity.
- Reduce Cost Per Acquisition: Use authentic employee stories to reach diverse communities organically.
- Accelerate Time to Hire: Address diversity concerns upfront with real employee insights.
- Overcome Candidate Objections: Counter perceptions of workplace discrimination with success stories.
- Expand Passive Candidate Pools: Attract diverse professionals passionate about racial equality.
Amplify your commitment to racial equality with authentic employee voices. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
