What It Is:
A day celebrating Australia's cultural diversity, inclusiveness, and a sense of belonging for everyone, coinciding with the United Nations International Day for the Elimination of Racial Discrimination.
Relevance to Talent Teams:
Demonstrates your company's commitment to diversity and inclusion, showcasing a workplace that values and supports employees from all backgrounds.
Content & Advocacy Ideas:
- "Voices of Diversity" Series: Create videos featuring racially diverse employees sharing their experiences, challenges, and how they feel supported by the company.
- "Day in the Life" Blogs/Videos: Invite employees from diverse backgrounds to share their daily routines, highlighting inclusive workplace practices.
- Leadership Commitment Messages: Have executive leaders share their personal commitment to fostering an inclusive environment for diverse employees and discuss specific initiatives and policies.
- Employee Profile Storytelling: Develop a video profiling diverse employees, highlighting their career journeys and how they feel included and supported at your company.
- Cultural Exchange Virtual Fair: Host an online event where employees can showcase their cultural heritage through food, music, and traditions.
- Educational Content Campaign: Share resources, such as infographics, blog posts, or webinars, that educate about racial discrimination issues.
- Inclusive Benefits Showcase: Highlight your company's benefits and policies supporting diversity and inclusion, particularly those tailored for racially diverse employees.
- Diverse Leadership Spotlight: Profile a diverse mix of leaders through career stories, thought leadership, and technical insights, showcasing their contributions to the company.
- "Why Inclusion Matters" Blog Posts: Invite employees to write about why they believe an inclusive workplace is essential and how it benefits everyone.
- ERG Spotlight: Highlight the activities and impact of your company's Employee Resource Group, showcasing how it supports racially diverse employees and promotes awareness.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract diverse talent by showcasing an inclusive work environment that values varied perspectives.
- Reduce Cost Per Acquisition: Leverage authentic stories from diverse employees to reach similar professionals organically.
- Accelerate Time to Hire: Address concerns about workplace inclusivity upfront with real insights from diverse employees.
- Overcome Candidate Objections: Counter perceptions of a lack of diversity with stories of successful employees from various backgrounds.
- Expand Passive Candidate Pools: Engage professionals from diverse backgrounds through targeted content highlighting inclusive practices.
Celebrate diversity and showcase your inclusive culture with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
