What It Is:
A UN-designated day to honor parents worldwide for their selfless commitment to children and their lifelong sacrifice towards nurturing this relationship.
Relevance to Talent Teams:
Demonstrates your company's commitment to supporting working parents, fostering a family-friendly work environment, and attracting candidates who value work-life balance.
Content & Advocacy Ideas:
- "Parent Voices" Video Series: Create short videos featuring employee parents sharing their experiences balancing work and family life.
- Flexible Work Showcase: Highlight your company's flexible work policies and how they benefit working parents through infographics or blog posts.
- "A Day in the Life" Photo Essay: Invite working parents to document a typical day, showcasing how they manage their professional and parental responsibilities.
- Parental Leave Success Stories: Share blog posts or videos of employees who have successfully utilized and returned from parental leave.
- "Parent-Friendly Perks" Spotlight: Feature unique company benefits that support working parents, such as on-site childcare or parent support groups.
- Working Parent Mentorship Program Launch: Announce a new initiative pairing experienced working parents with new parent employees for guidance and support.
- Family-Friendly Office Tour: Offer a virtual tour highlighting family-friendly features of your workplace, such as nursing rooms or kids' corners.
- ERG Initiatives Showcase: Feature wellness programs and activities organized by various Employee Resource Groups that support parents.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract talented candidates who are parents by showcasing a supportive work environment.
- Reduce Cost Per Acquisition: Leverage parent-generated content to reach working parents organically.
- Accelerate Time to Hire: Address work-life balance concerns upfront with authentic employee-parent insights.
- Overcome Candidate Objections: Counter perceptions of inflexibility with real stories of parent support.
- Expand Passive Candidate Pools: Engage working parents through targeted content highlighting career opportunities and family-friendly policies.
Amplify your support for working parents with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience. Learn more and request a demo.
