What It Is:
A day to honor fathers and paternal figures, celebrating their contributions and influence in families and society.
Relevance to Talent Teams:
Showcases your company's support for working parents, particularly fathers, and highlights family-friendly policies and inclusive leadership.
Content & Advocacy Ideas:
- "Dads in Leadership" Video Series: Feature men in leadership positions sharing how they balance their careers and fatherhood.
- Paternity Leave Showcase: Create an infographic highlighting the company's paternity leave policies and benefits for new fathers.
- "Working Dad Diaries" Blog Posts: Invite working fathers to share a day in their lives, showcasing how they manage work and family responsibilities.
- Virtual "Bring Your Kids to Work" Day: Organize an online event where employees' children can learn about their fathers' work in a fun, interactive way.
- "Fatherhood Champions" Spotlight: Highlight male employees who actively promote work-life balance and support other working parents.
- Flexible Working Success Stories: Share fathers' experiences who have thrived using flexible working arrangements to balance family and career.
- "Dads and Diversity" Series: Featuring fathers from various backgrounds discussing parenting and workplace inclusion.
- Paternity Leave Awareness Campaign: Launch an initiative to educate employees about paternity leave benefits and encourage fathers to utilize them.
- "Parent-Friendly Perks" Spotlight: Feature unique company benefits that support working parents, such as on-site childcare or parent support groups.
- Family-Friendly Office Tour: Offer a virtual tour highlighting family-friendly features of your workplace, such as onsite daycare or kids' corners.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract talented candidates who are parents by showcasing a supportive work environment.
- Reduce Cost Per Acquisition: Leverage authentic stories from working fathers to reach similar professionals organically.
- Accelerate Time to Hire: Address work-life balance concerns upfront with authentic employee-parent insights.
- Overcome Candidate Objections: Counter perceptions of inflexibility with real stories of parent support.
- Expand Passive Candidate Pools: Engage working parents through targeted content highlighting career opportunities and family-friendly policies.
Celebrate working fathers and showcase your family-friendly culture with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
