What It Is:
A day to recognize and appreciate employees' hard work and contributions.
Relevance to Talent Teams:
Demonstrates your company's value for its employees, boosting morale and attracting top talent.
Content & Advocacy Ideas:
- "Appreciation Chain" Series: Create short videos featuring employees sharing their appreciation for a coworker who has positively impacted their role, creating a chain of gratitude.
- Leadership Thank You Messages: Record video messages from leaders thanking their teams, repurposing short quotes into a compilation for external sharing.
- Recognition Program Showcase: Highlight employee recognition programs through stories from employees involved, showcasing how these initiatives boost morale and motivation.
- "Why I Love My Job" Blog Posts: Invite employees to write about why they appreciate their teams and work, compiling these into a "Reasons to Work Here" series.
- Behind-the-Scenes Celebration: Share behind-the-scenes footage of your team celebrating Employee Appreciation Day, such as opening small gifts or enjoying a team lunch.
- "Employee of the Month/Year" Awards: Highlight outstanding employees through awards ceremonies or special recognition events, sharing their achievements and contributions.
- Social Media Campaign: Use company social media channels to express gratitude to employees, sharing photos, videos, or testimonials from satisfied team members.
- "Gratitude Wall": Create a digital or physical wall where employees can post messages of appreciation for their colleagues.
- "Appreciation in Action" Photo Contest: Encourage employees to share photos demonstrating acts of appreciation or recognition in the workplace.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates by showcasing an environment where contributions are valued and recognized.
- Reduce Cost Per Acquisition: Utilize employee-generated content to showcase appreciation organically.
- Accelerate Time to Hire: Emphasize a positive company culture to build connections with candidates quickly.
- Overcome Candidate Objections: Address concerns about workload and recognition by showing authentic appreciation.
- Expand Passive Candidate Pools: Encouraging employees to share why they love working at your company organically expands your reach.
Boost your employer brand with heartfelt employee appreciation. The Martec's Advocate Engagement Hub simplifies content creation. Book a Demo to showcase appreciation authentically.
