Data Privacy Day

What It Is:

It is an international day to raise awareness about protecting personal data and privacy.

Relevance to Talent Teams:

Showcases your company's commitment to data protection and privacy, attracting candidates who value security and trust.

Content & Advocacy Ideas:

• "Data Security Tips" Blog Posts: Invite employees to write about best practices for maintaining data privacy at work and home.
• "Data Privacy Champions" Series: Create short videos featuring employees discussing their roles and projects in protecting data privacy.
• "Cybersecurity Myth-busting" Campaign: Create thought leadership content debunking common misconceptions about data privacy and cybersecurity.
• "Data Privacy in Action" Case Studies: Share real-life examples of how your company has successfully protected data privacy.
• "Employee Spotlight: Data Privacy Heroes": Highlight employees who have contributed significantly to data privacy initiatives.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract technical employees interested in data and privacy and who value a commitment to these ideals.
• Reduce Cost Per Acquisition: Leverage EGC to showcase a secure environment organically.
• Accelerate Time to Hire: Address concerns about data protection upfront with authentic employee insights.
• Overcome Candidate Objections: Counter perceptions of data insecurity with stories of robust privacy measures.
• Expand Passive Candidate Pools: Engage professionals passionate about data privacy through targeted content.

Amplify your company's commitment to data privacy with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.