What It Is:
A month-long campaign to raise awareness about cybersecurity threats and promote safe online practices.
Relevance to Talent Teams:
Opportunity to showcase commitment to protecting data, attract security-conscious talent, and promote a culture of cyber safety.
Content & Advocacy Ideas:
- Technical Insights Articles: Cybersecurity employees share deep-dive insights into the latest cybersecurity trends to attract more tech talent.
- "Behind the Software" Showcase: Highlight innovative projects or products developed by your cybersecurity team, demonstrating their impact on the company.
- "Future of Cybersecurity" Articles: Your leaders discuss their vision for the industry and the company's cybersecurity.
- "Day in the Life of a Cybersecurity Professional" Series: Have IT security team members share insights into their roles and responsibilities.
- "Coding for Good" Initiative: Showcase volunteer cybersecurity projects or pro-bono work your team has done for non-profits or community organizations.
- "Cyber Hero" Series: Create short videos featuring employees sharing their best cybersecurity practices or how they've prevented a potential security incident.
- Cybersecurity Myth-busting Series: Create short posts or videos debunking common cybersecurity misconceptions.
- "My Cyber Journey" Blog Posts: Encourage cybersecurity employees to write about their career progression, challenges overcome, and lessons learned.
- "Mentors" Spotlight: Feature experienced cybersecurity professionals who excel at mentoring junior staff, highlighting the company's commitment to professional development.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Draw in better candidates.
- Reduce Cost Per Acquisition: Use EGC to draw applicants and reduce marketing spending.
- Accelerate Time to Hire: Transparency throughout recruiting creates better bonds.
- Overcome Candidate Objections: Make prospects feel safe and comfortable with your practices.
- Expand Passive Candidate Pools: Improve brand recognition and widen the pool of candidates.
Make a change in your company to support cyber security. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
