What It Is:
An annual nationwide event encouraging Australians to clean up their local environment and conserve nature.
Relevance to Talent Teams:
Showcases your company's commitment to environmental sustainability and community engagement, attracting eco-conscious talent.
Content & Advocacy Ideas:
- "Green Innovators" Video Series: Feature employees sharing their eco-friendly innovations and sustainability projects.
- Volunteering Program Videos: Show employees using your volunteer program to participate in Clean Up Australia Day.
- "Eco-Warriors" Blog Posts: Invite employees to write about their experiences participating in Clean Up Australia Day and other environmental initiatives.
- Sustainability Challenge: Launch a company-wide competition for the most innovative eco-friendly workplace solution.
- "Clean Up Together" Social Media Campaign: Share photos and stories of employees participating in clean-up events across Australia.
- Green Team Spotlight: Highlight the achievements and initiatives of your company's sustainability-focused employee group.
- Eco-Friendly Office Tour: Offer a virtual tour showcasing your company's environmentally conscious workplace practices and innovations.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract environmentally conscious candidates by showcasing your company's commitment to sustainability.
- Reduce Cost Per Acquisition: Leverage employee-generated content about eco-initiatives to reach like-minded professionals organically.
- Accelerate Time to Hire: Address concerns about corporate social responsibility upfront with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of corporate environmental apathy with stories of employee-driven sustainability projects.
- Expand Passive Candidate Pools: Engage professionals passionate about environmental causes through targeted content.
Amplify your commitment to sustainability with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
