Chinese New Year

What It Is:

Celebrates the beginning of the new year on the traditional Chinese calendar, marking a time for renewal and celebration. This marks the start of the Year of the Wood Snake.

Relevance to Talent Teams:

Showcases your company's cultural diversity and inclusivity, attracting candidates who value a diverse work environment.

Content & Advocacy Ideas:

• "Cultural Exchange" Video Series: Create short videos featuring employees from different cultural backgrounds sharing their Chinese New Year traditions.
• "Year of the Snake" Blog Posts: Invite employees to write about the new year's meaning to them personally and how they celebrate.
• Traditional Food Sharing: Encourage employees to share traditional Chinese dishes and recipes and share photos or behind-the-scenes videos on social media.
• "Lion Dance" Performance: To celebrate the occasion, host a virtual or in-person lion dance performance and ask employees to share their photos and experiences online.
• "New Year's Resolutions" Storytelling Series: Invite employees to share their personal or professional resolutions for the new year.

How Recruiters Can Use EGC to Impact KPIs:

• Improve Quality of Hire: Attract diverse talent by showcasing an inclusive and culturally rich work environment.
• Reduce Cost Per Acquisition: Use EGC to reach diverse communities organically.
• Accelerate Time to Hire: Address cultural concerns upfront with authentic employee insights.
• Overcome Candidate Objections: Counter perceptions of lack of diversity with stories of cultural celebration.
• Expand Passive Candidate Pools: Engage diverse professionals through employee networks.

Celebrate diversity with impactful employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.