What It Is:
A celebration of the life and poetry of Scottish poet Robert Burns, typically involving a special supper, poetry readings, and traditional Scottish music and dance.
Relevance to Talent Teams:
Demonstrates your company's commitment to cultural diversity and inclusion, particularly in recognizing and celebrating regional traditions within a global context.
Content & Advocacy Ideas:
- "Burns Supper" Event: Host a celebration where employees can participate in a traditional Burns Supper, complete with haggis (or vegetarian alternative), poetry readings, and Scottish music. Share photos and behind-the-scenes video on social media.
- "Poetry Across Cultures" Video Series: Create short videos featuring employees from different countries reading Burns' poetry alongside poems from their cultural traditions.
- "Scottish Heritage in Our Company" Blog Posts: Invite employees with Scottish connections to share their personal stories and how they maintain their cultural identity in a global workplace.
- Burns-Inspired Recipe Exchange: Encourage employees to share and try Scottish-inspired recipes, fostering cultural exchange through food.
- "Tartan Day" Social Media Campaign: Encourage employees to wear tartan or share photos of Scottish-inspired outfits, using a company hashtag.
- Cross-Cultural Poetry Slam: Host a virtual event where employees can share poetry from their own cultures, inspired by the spirit of Burns Night.
- "Traditions Around the World" Spotlight: Use Burns Night as a starting point to highlight various cultural traditions celebrated by employees globally.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and global inclusivity.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse, globally-minded talent pools organically.
- Accelerate Time to Hire: Address concerns about cultural inclusivity in a global company with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of regional celebration support.
- Expand Passive Candidate Pools: Engage professionals interested in working for truly global, culturally aware companies.
Celebrate cultural diversity and regional traditions with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
