What It Is:
An annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history.
Relevance to Talent Teams:
This month can be used to showcase your company's commitment to diversity, equity, and inclusion (DEI), highlighting Black employees' contributions and fostering an inclusive work environment.
Content & Advocacy Ideas:
- "Black Excellence" Video Series: Create short videos featuring Black employees sharing their career journeys, contributions to the company, and personal achievements.
- DEI Initiative Showcase: Highlight programs supporting Black employees' professional development, such as mentorship programs or leadership training.
- Educational Content Campaign: Share resources or host events promoting Black history and culture, including workshops, book clubs, or guest lectures.
- Black Leadership Perspectives: Feature Black leaders discussing their experiences, challenges, and vision for the future, highlighting their thought leadership and technical insights.
- Behind-the-Scenes Celebration: Share behind-the-scenes videos and stories of your employees celebrating their heritage throughout the month.
- "My Heritage, My Story" Blog Posts: Invite Black employees to write about their personal experiences and what Black History Month means to them.
- "Amplifying Black Voices" Social Media Campaign: Use company social media channels to amplify Black voices, sharing stories, achievements, and contributions of Black employees.
- Volunteer Event: Organize a volunteer event with a Black-led nonprofit, fostering community engagement and team-building.
- "Moments and Milestones" Activity: Host an interactive session where employees share essential moments in Black history, sparking discussions and reflections.
- "Safe Space": Host a safe space where employees can share their thoughts and perspectives on diversity and inclusion without judgment. Share a tour of this space.
- "Black Innovators" Spotlight: Highlight Black employees who have driven innovation within the company, showcasing their projects and achievements.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract diverse talent by showcasing a supportive and inclusive culture through authentic employee stories.
- Reduce Cost Per Acquisition: Leverage employee-generated content for organic reach to diverse talent pools.
- Accelerate Time to Hire: Build trust by addressing DEI concerns upfront with authentic employee testimonials.
- Overcome Candidate Objections: Use success stories to counter perceptions of bias.
- Expand Passive Candidate Pools: Engage Black professionals through employee networks and targeted content.
Ready to create compelling DEI content at scale? The Martec’s Authentic Intelligence Engine transforms employee insights into powerful stories that resonate. Learn more about our DEI content and advocacy solutions and book a demo.
