What It Is:
A national day that marks the arrival of the First Fleet in 1788, but also a day of reflection on Australia's complex history and diverse cultures.
Relevance to Talent Teams:
Demonstrates your company's commitment to cultural sensitivity, reconciliation, and celebrating Australia's multicultural identity.
Content & Advocacy Ideas:
- "Voices of Australia" Video Series: Feature employees from diverse backgrounds sharing what being Australian means to them, including Indigenous perspectives.
- "Reflection and Respect" Blog Posts: Invite employees to write about Australia's history and the importance of acknowledging both celebrations and challenges.
- Multicultural Recipe Exchange: Encourage employees to share traditional recipes from their cultural backgrounds, including Indigenous cuisine.
- "Unity in Diversity" Social Media Campaign: Share posts highlighting Australia's multicultural workforce using a company hashtag.
- Indigenous Art Showcase: Organize a virtual exhibition featuring works by local Indigenous artists, potentially including employee artists.
- "Aussie Innovators" Spotlight: Highlight innovative projects or practices within the company that reflect Australian ingenuity and multiculturalism.
- Reconciliation Action Plan Launch: Introduce or update your company's commitment to supporting Indigenous Australians in the workplace.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract candidates who value cultural diversity and reconciliation efforts.
- Reduce Cost Per Acquisition: Leverage employee-generated content to reach diverse talent pools organically.
- Accelerate Time to Hire: Address concerns about workplace inclusivity with authentic employee insights.
- Overcome Candidate Objections: Counter perceptions of cultural insensitivity with stories of respectful celebrations.
- Expand Passive Candidate Pools: Engage professionals interested in companies committed to reconciliation through targeted content.
Celebrate Australia's diverse culture with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
