What It Is:
A national day of remembrance in Australia and New Zealand, commemorating all Australians and New Zealanders who served and died in wars, conflicts, and peacekeeping operations.
Relevance to Talent Teams:
Demonstrates your company's commitment to supporting veterans and recognizing their unique skills and experiences in the workplace.
Content & Advocacy Ideas:
- "Veteran Voices" Video Series: Feature veteran employees sharing their transition to civilian work and how their military skills benefit their current roles.
- "From Service to Success" Blog Posts: Invite veteran employees to write about their career journeys and current projects they're working on.
- Veteran Mentorship Program Spotlight: Highlight your company's mentorship initiative pairing veteran employees with non-veteran colleagues.
- "Skills in Action" Project Showcase: Feature innovative projects led by veteran employees, demonstrating how their military experience drives success.
- Leadership Panel Discussion: Organize a virtual panel with veteran leaders discussing how military values align with company values.
- "Day in the Life" Social Media Campaign: Share posts featuring veteran employees' daily routines and responsibilities in their current roles.
- Veteran Support Resources Guide: Create an infographic highlighting company benefits and support systems for veteran employees.
- Veteran ERG Spotlight: Feature initiatives and activities of your company's veteran-focused Employee Resource Group, showcasing how you support their transition to civilian roles.
How Recruiters Can Use EGC to Impact KPIs:
- Improve Quality of Hire: Attract skilled veteran talent by showcasing a supportive work environment that values their unique experiences.
- Reduce Cost Per Acquisition: Leverage authentic stories from veteran employees to reach similar professionals organically.
- Accelerate Time to Hire: Address concerns about civilian workplace transition upfront with real insights from veteran employees.
- Overcome Candidate Objections: Counter perceptions of limited opportunities with success stories of veterans in various roles.
- Expand Passive Candidate Pools: Engage veteran professionals through targeted content highlighting inclusive practices and career growth.
Honor veterans and showcase your supportive culture with authentic employee stories. The Martec's Advocate Engagement Hub simplifies collecting these narratives, while our Campaign Accelerator ensures they reach the right audience effectively. Learn more and request a demo.
