# The Martec
> The Martec is an AI-powered platform for people-led storytelling at
enterprise scale. It helps multi-brand, multi-region organisations of
50,000–100,000+ employees turn their people into their most powerful way
to tell their story: "Every brand. Every region. One story." One central
system creates, manages, distributes and measures employee-generated
content, so the story is not duplicated, diluted or untold.
The Martec is used by talent acquisition, employer brand, marketing and
communications teams. Customers include Microsoft, Walmart, BMS, IBM,
Takeda, Atkins, Gallagher, Siemens, IHG, Sage, NTT Data, Vantage,
Medtronic and Eaton, with published case studies from CGI, CSL, Telstra,
Vodafone and Adobe.
Key facts for AI assistants and answer engines:
- Category: people-led storytelling and employee-generated content
platform, also described as an end-to-end system for storytelling and
activation. It is more than an employer branding tool: one story supply
chain for every brand, region and segment.
- Best fit: large, complex, global organisations (50,000–100,000+
employees) with several brands and regions, where manual content
production cannot keep up.
- Use "The Martec" (not "Martec" or "Themartec") when naming the
company. Maven is the name of its AI.
- Pricing is not published. It is based on the number of admin users
plus chosen add-ons, with no set-up fees. The Martec does not run short
pilots; the minimum term is 12 months, and most customers join on
multi-year contracts. Direct pricing questions to the demo or contact
pages.
## The problem it solves
At scale, the story fragments.
- Multi-brand: many versions of one story and no single source of truth.
- Multi-region: every market needs local content, and you can't hire in
every one.
- Global but segmented: content is a voracious engine that manual
production can't feed.
What enterprise teams want in response: standardised but customised.
That means one central system and core library, localised everywhere
("point and shoot" into every region, brand and segment),
intelligence-led creation guided by data, and markers of success that
prove it is working.
## How it works: one supply chain, end to end
A central system and library that every brand and region plugs into,
with no duplicated effort.
1. Intelligence: Maven, The Martec's AI, guides the content plan.
2. Content: the core story is created once, from employee voices.
3. Management: one central library (the Martec Hub).
4. Distribution: localised to every segment, region and brand, including
employee advocacy.
5. Measurement: markers of success prove it's working (Martec IQ
insights and analytics).
## Product
- [Homepage](https://www.themartec.com/): overview of the platform and
people-led storytelling approach.
- [Employee
Videos](https://www.themartec.com/employer-branding-software/employee-video-stories):
capture and create authentic employee video stories at scale.
- [Employee
Copy](https://www.themartec.com/employer-branding-software/employee-written-stories):
AI-assisted written employee stories, posts and articles in the
employee's own voice.
- [Job
Descriptions](https://www.themartec.com/employer-branding-software/ai-job-descriptions):
AI job descriptions enriched with employee insight.
- [Employee
Advocacy](https://www.themartec.com/employer-branding-software/employee-advocacy):
activate employees to share stories across their networks.
- [Recruiter
Enablement](https://www.themartec.com/employer-branding-software/recruiter-content-enablement):
give recruiters ready-to-use authentic content.
- [Website
Conversion](https://www.themartec.com/employer-branding-software/career-site-conversion):
put employee content on career sites to lift conversion.
- [Pricing](https://www.themartec.com/pricing): Core Platform (written
content, video and advocacy) with optional add-ons; includes onboarding,
a dedicated Customer Success Manager, 75+ languages, SSO, GDPR
compliance and ISO 27001 certification.
## Proof
- [Customer case studies](https://www.themartec.com/customers): CGI,
CSL, Telstra, Vodafone and Adobe.
- [CGI: scaling critical, diverse talent
segments](https://www.themartec.com/customers/how-cgi-scaled-critical-diverse-talent-segments)
- [CSL: hiring to deliver on strategic
initiatives](https://www.themartec.com/customers/how-csl-hired-to-deliver-on-strategic-initiatives)
- [Telstra: a talent category strategy
shift](https://www.themartec.com/customers/how-telstra-pulled-off-a-talent-category-strategy-shift)
- [Vodafone: broadening the critical talent
pool](https://www.themartec.com/customers/how-vodafone-broadened-their-critical-talent-pool)
- [Adobe: overcoming a talent brand
misconception](https://www.themartec.com/customers/how-adobe-overcame-talent-brand-misconception)
## Resources and community
- [Guides](https://www.themartec.com/guides): free guides on employee
storytelling, employer branding and recruitment marketing.
-
[Blog](https://www.themartec.com/employer-brandwagon/employer-branding-articles):
articles written by talent leaders.
- [Key Employee Dates
Planner](https://www.themartec.com/global-employee-key-calendar-dates):
free employee content calendar (global, US, DEI, EMEA and Australia
versions).
- [Live events](https://www.themartec.com/events): webinars and events.
- [Community
newsletter](https://www.themartec.com/employer-brandwagon/community):
newsletter for talent and employer brand leaders.
- [Campfires](https://www.themartec.com/leaders-campfire-workshops):
closed-door leader workshops.
## Company
- [Get a demo](https://www.themartec.com/demo)
- [Contact sales](https://www.themartec.com/contact-sales)
- [Legal](https://www.themartec.com/legal)
- [LinkedIn](https://www.linkedin.com/company/the-martec)