Employer Branding

The way that talent goes about thinking about their next career step has fundamentally changed. They want to do more of their own research about you. Content plays a key role in aligning your employer branding strategy with the way that talent makes their career choices.


Get a deeper insight into your talent audience

  • Access regularly updated research to make your EVP relevant to specific talent communities
  • Understand the topics that your internal contributors want to engage with
  • Access regularly updated research to make your D&I communications more relevant to specific talent communities
Deeper Insight Panel

Develop a content strategy that maximises your employer branding efforts

Telstra Video Screen
  • Put your brand alongside Australia’s other innovative employer brands and thought leaders
  • Capture and promote your most authentic and memorable employee experiences through user generated content
  • Have a content plan that identifies your contributors, systematically grows your reach, influence and conversion key areas
  • Our team creates bespoke content which allows you to have an ongoing content pipeline

Drive and measure the business impact of your content strategy to employer branding

  • Drive month-on-month growth of the visibility of your employer brand in the areas that matter to you
  • Demonstrate the credibility of your employer brand via the increase in followers and volume of content syndications
  • Demonstrate how the investments in organic content is yielding better returns than paid media
Organic vs Paid

Trusted by Australia's most innovative companies

Campaign Monitor

It’s exactly what Australia needs, shining the spotlight on our tech - keep up the great work.

Kraig Swensrud - Campaign Monitor

Kraig Swensrud

Head of Marketing - Campaign Monitor


We compete for niche talent and we needed support for some of those hiring drives. The Martec helps us to give candidates an authentic view into our business.

Niclas Wesband - hipages

Niclas Wessblad

Head of Talent Acquisition - hipages


Since contributing on the Martec, I had requests from journalists and lots of people in the talent community looking to debate my ideas.

Brett Raven - redballon

Brett Raven



I can absolutely vouch for contributing with the Martec, we get traffic to our site from our feature every single day.

Chris King - Splend

Chris King

Founder - Splend

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