4.27.2022 19:42

Unlock storytelling for 4000+ employees

The Problem 

Allianz Australia delivers a wide range of personal, commercial and corporate insurance products and services. Allianz Australia has approximately 4000 staff and is a wholly-owned subsidiary of the worldwide Allianz Group, one of the world's largest financial services companies.

The talent team needed help educating their stakeholders on the value of content marketing for talent to get their buy-in, as a lack of resources hindered their ability to create and distribute content at scale.

The Solution

The team at Allianz Australia chose to leverage  The Martec content marketing platform to help them build employee advocacy and get stakeholder buy-in on their employer brand strategies.

The platform’s People Intelligence provided a scalable solution for finding, engaging, and collaborating with their stakeholders, creating a simple and effective way for stakeholders to participate in EB initiatives. 

Our Content Intelligence really enabled their people to be authentic advocates for the organisations and the AI recommending both the topic and and who should talk about it was game-changing!

The Results 

Allianz Australia is now able to showcase the impact of content marketing across multiple business areas, making content strategy an integral part of their talent strategy!

Employee Hub

The Employee Hub allowed the team to map out Generation Health’s employee profiles and to identify and qualify thought leaders within the company.

Audience Research

Audience Research provided tailored insights into the topics and headlines trending with Generation Health’s key audience segments.

Story Builder

The Story Builder matched trending topics with the brand advocates’ expertise, passions and interests, in line with the business’ objectives.

Questioning Engine

The Questioning Engine extracted rich, in-depth responses from the company’s thought leaders.

Library

The Library enabled the team to grow their employer brand and establish credibility through unique and authentic insights and stories.

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