Allianz Australia delivers a wide range of personal, commercial and corporate insurance products and services. Allianz Australia has approximately 4000 staff and is a wholly-owned subsidiary of the worldwide Allianz Group, one of the world's largest financial services companies.
The talent team needed help educating their stakeholders on the value of content marketing for talent to get their buy-in, as a lack of resources hindered their ability to create and distribute content at scale.
The team at Allianz Australia chose to leverage The Martec content marketing platform to help them build employee advocacy and get stakeholder buy-in on their employer brand strategies.
The platform’s People Intelligence provided a scalable solution for finding, engaging, and collaborating with their stakeholders, creating a simple and effective way for stakeholders to participate in EB initiatives.
Our Content Intelligence really enabled their people to be authentic advocates for the organisations and the AI recommending both the topic and and who should talk about it was game-changing!
Allianz Australia is now able to showcase the impact of content marketing across multiple business areas, making content strategy an integral part of their talent strategy!